JORDAN
JORDAN
UNITE CH.2
As the second chapter in the JUMPMAN UNITE brand platform, Culture and the accompanying creative is how we communicated all the ways Jordan has transcended culture off the court.
Contributions:
Comms planning, Social Media Strategy, Out-of-home strategy.
@WKNY
Hero Film
Rollout
2020 NBA All-STAR Weekend
Each year, as one of the official sponsors of NBA’s All-Star Game, Jordan Brand activates in big ways to drive hype and intrigue.
Contributions:
Product Management, OOH Strategy, Comms Planning, Social Media Strategy, Linear Integration Development.
@WKNY
FY 2020 Comms Playbook
Before the start of each year Jordan Brand North America works with its lead partner, W+K to develop a strategy for media for the year bespoke to the needs of that fiscal year.
Contributions:
Project Lead, Media Investment Strategy, Social Media Strategy and Comms Planning.
@WKNY
UNITE CH.1
The introduction of the Jordan Brand UNITE platform including recent 1st round NBA Draft pick, Zion Williamson.
Contributions:
Live TV branded integrations, OOH strategy, comms planning.
@WKNY
2019 NBA ALL -STAR WEEKEND
Famous Orders campaign designed to expand the partnership across different brand owned products and showcase how our idols engage with the brands products.
Contributions:
Social Strategy, Creative Strategy & Custom Partnership Lead for the Blackwood collaboration.
@WKNY
Campaign Recap
Who Ya Got? App
Charlotte OOH Takeover