MCDONALDS
MCDONALDS
The CPFM box a.k.a. Adult HAPPY meal
360 campaign designed to create new canvases for relevant partnerships.
Contributions:
Social Strategy, Creative Strategy & Social Copywriting.
@WKNY
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Merch (SOLD OUT)
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One Show Merit Award: Creative Effectiveness
Social Strategy
Social Content & Rollout
DIGITAL OFFERS
Flash Deal Audio Campaign designed to drive app downloads.
Contributions:
Creative Strategy & Copywriting.
@WKNY
the Mccrispy earned it’s MC
360 campaign designed to shift consumer perception of Crispy Chicken Sandwich.
Contributions:
Social Strategy, Creative Strategy & Copywriting.
@WKNY
Reddit Megathread Concept
Social Media Creative
FTHR
Always on brand affinity campaign designed to drive brand lift and incremental sales.
Contributions:
Social Strategy, Creative Strategy & Copywriting.
@WKNY
THE SAWEETIE MEAL
Famous Orders campaign designed to expand the partnership across different brand owned products and showcase how our idols engage with the brands products.
Contributions:
Social Strategy, Creative Strategy & Custom Partnership Lead for the Blackwood collaboration.
@WKNY
Social Strategy
Brandon Blackwood Partnership
Campaign UGC
