GEICO x TNF

To help make GEICO resonate with Football fans, the brand crafted a partnership with Amazon’s Thursday Night Football (TNF) franchise to produce a contextual idea for ad content using the on-air talent that fans would see throughout the season. We gave the core idea a new layer of storytelling by crafting confessional style snippets that felt like outtakes from the main event.

Contributions:
Copywriting, Creative direction, creative concepting

@MullenLowe